How important retail really is

How COVID-19 has shown how important retail really is

To say it has been a trying few months for retail is probably the understatement of the century. No-one paying even passing attention could argue that the past few months haven’t been some of the most stressful and confusing retailers have ever faced. Most have thankfully re-opened and are now successfully operating in a socially distanced world but there is still a long road to go. Much support will be needed from central government, local councils and consumers over the coming months.

BUT…..there have been rays of light for retailers

One of the most striking things from the staggered re-openings of retailers has been consumers’ reaction. The anticipation and excitement for shops to re-open and then the pure joy when they did were remarkable. The fanfare of Penney’s re-opening was huge and notably driven by the brand’s loyal customers rather than any marketing from the retailer itself, with queues for most of its stores beginning in the early hours and stretching through neighbouring streets.

While Penneys made national headlines, a walk down Dublin’s Henry Street (close to Excel HQ) saw similar queues for retailers of all kinds in the days and weeks since re-opening.

Need and want

While online shopping proved a lifeline for those who were cocooning and a welcome distraction for those simply bored at home, there are customer needs and goals that online shopping can never meet as successfully as bricks and mortar stores. While online shopping soared during lockdown, so did buyer’s remorse and returns. There are many purchases customers far prefer making in-person from cosmetics to a new pair of jeans to investing in an expensive piece of tech. E-commerce sites constantly revise and refine how they present products but there’s little that can replicate seeing, feeling and experience a product in real life before you buy.

The shopping experience

There are also purchases where the experience of buying is almost as important as the actual item itself, such as a luxury handbag or a brand’s latest ‘must-have’ release. Customers value the expertise and input of experienced sales consultants and brand experts when making an important purchase. On a much more fundamental level what has become clear is, people like shopping. Lockdown proved more than anything that we are social creatures and missed the chance to get out and engage with other humans. With more and more people choosing to holiday at home this year, that practise can only continue.

E-commerce and online shopping aren’t going anywhere, but it’s becoming clearer and clearer they won’t not going to be the trigger of the ‘retail apocalypse’ that many predicted. Traditional retailing shouldn’t be trying to compete with online, but instead tapping into what makes it special. This isn’t the time for the retail industry to try to simply ride out the storm, instead redouble efforts into ensuring well-trained, knowledgeable salespeople combined friendly, genuine customer service and a personalised, engaging customer experience should be the focus.

Green Friday

Green is the new Black (Friday)

A national campaign hopes to encourage consumers to buy Irish this Black Friday.

The “Green Friday” campaign aims to encourage people to shop locally and support Irish brands and businesses this Christmas shopping period. Beginning in America, the Black Friday and Cyber Monday sales events have been enthusiastically embraced by consumers here and last year saw more than €50m spent over the course of the weekend.

But there has been growing concern in recent years that the majority of this spending is going to overseas retailers online. The Green Friday campaign is asking people to support jobs and their local economies and contribute to Ireland’s creative community, manufacturers and service providers by buying Irish this November 25th.

The new initiative is led by Marian O’Gorman, CEO of Kilkenny retail group and supported trade associations including the Design & Crafts Council of Ireland, Retail Excellence, Chambers Ireland, the Small Firms Association and Irish brands and retail businesses countrywide.

Up to €4.65 billion will be spent by Irish consumers during the Christmas period, based on research by Retail Ireland. Brands and businesses are being encouraged to get involved and market their products under the Green Friday banner this Christmas to highlighting the value of shopping locally.

“With Brexit uncertainty and trade tariffs lingering, now, more than ever, we need to reawaken people to the significance of buying Irish and shopping local” says Marian O’Gorman “Irish brands and designers are second to none, with many that are leaders on a world stage. We, as consumers, need to appreciate the fundamental fact that by keeping money in circulation in our own communities, we are protecting jobs and public services.”

SFA Director Sven Spollen-Behrens said that Christmas can add a major economic impetus when shoppers back small businesses and help maintain jobs.

“If each adult spent just €20 extra in small local businesses this Christmas, this would amount to an injection of over €73m for small firms and would have a huge, positive impact on local jobs and the vibrancy of town and village centres.”

Brown Thomas win National Retailer of they Year

Brown Thomas win big at Retail Excellence Awards

Saturday saw the cream of the retail crop descend on the stunning Great Southern Hotel in Killarney to see Ireland’s top retailers and the winners of the 2019 Retail Excellence Awards revealed.

Brown Thomas of Grafton Street scooped the top two awards of the night, taking home the title of ‘Retailer of the Year’ and ‘National Store of the Year’.

Brown Thomas win National Retailer of they Year
Brown Thomas win National Retailer of they Year

The other Top5 Store winners included Arboretum, Carlow, Hook & Ladder, Limerick, Petstop, Limerick and Windyridge Nursery & Garden Centre, Dublin. Other awards included Best in Ecommerce which went to Vaughan Shoes and Retail Industry Advocate of the Year which was awarded to Enterprise Ireland. The great city of Cork was named as Ireland’s Friendliest Place.

Celebrating excellence across retail, the awards also highlighted exceptional talent within the retail industry. Excel CEO Barry Whelan was delighted to be asked to resume his role as Head Judge for the Manager of the Year and Rising Star categories.

Barry says “The standard of entry for Manager of the Year and Rising Star, is always very high but this year, in particular, was exceptional. The level of energy, passion, drive and innovation on display from retailers around the country is really exciting.”

CEO Barry Whelan presents the award for Manager of the Year to Eamon Kelleher
CEO Barry Whelan presents the award for Manager of the Year to Eamon Kelleher

Barry was delighted to present Manager of the Year to Eamonn Kelleher of Co-Op Superstores while Eoife Clarke of Golden Discs took home Rising Star of the Year.

“We are delighted to recognize and award the very best in Irish retail We are particularly pleased that across all of our categories of awards Irish retailers, both big and small, urban and rural competed to deliver that exceptional standard of service to customers regardless of their size.”

Excel Recruitment would like to say a massive congratulations to each of the 2019 Retail Excellence Award winners. Each of the winners and shortlisted stores and managers represents the best in the retail industry in Ireland. All show an unquestionable commitment to meeting and exceeding customer expectations as well as innovation in store and in-service delivery.

Established by Retail Excellence in 1997, The Awards is the biggest event in the Irish retail industry calendar and aims to promote best practice and encourage high standards in the Irish retail industry.

National Retailer of the Year 2020Brown Thomas Group
National Store of the Year 2020Brown Thomas, Dublin
Top5 Store & National Garden Centre of the Year 2020Arboretum, Carlow
Top5 Store & Restaurant & Coffee House of the Year 2020Hook & Ladder, Limerick
Top5 Store & National Pet Store of the Year 2020Petstop, Limerick
Top5 Store 2020Windyridge Nurseries & Garden Centre, Dublin
National Electronic & Tech Store of the Year 2020Fun Tech Global, Dublin
National Book Store of the YearVibes & Scribes, Cork
National Supermarket of the Year 2020Garvey’s SuperValu, Limerick
National Pharmacy of the Year 2020Cunningham’s Pharmacy, Athlone
National Visitor Store of the Year 2020Nano Nagle Place, Cork
National Home / Interiors Store of the Year 2020Casey’s Furniture, Limerick
National Jewellery Store of the Year 2020Gerry Browne Jewellers, Portlaoise
National Optician of the Year 2020McMahons Opticians, Carrick-on-Shannon
Retail Industry Advocate of the Year 2020Enterprise Ireland
Suppliers of the Year 2020MJ Flood Technology & Seachange
Ireland’s Friendliest Place 2020Cork City
Manager of the Year 2020Eamonn Kelleher, Co-Op Superstores
Rising Star of the Year 2020Eoife Clarke, Golden Discs
Online Retailer of the Year 2020Vaughanshoes.ie

 

Barry Whelan, CEO Excel Recruitment

New Year, New Career? 10 tips on how to reach your career goals in 2019

Here at Excel Recruitment we always see a sharp spike of people ‘looking at their options’ in January and this year is no different. New Year is always a great time to take stock and reflect on your goals for the year ahead, particularly your career goals . Whether you’re actively looking for a move or just want to reach your full potenial in your current job, CEO of Excel Recruitment Barry Whelan serves up 10 tips to help you make the most of your career in 2019.

January is a great time to assess your career and take steps to accentuate it. With an economy full of opportunity, why not focus the next few months on making 2019 your most successful career year ever?

Boost your essential job skills
There is probably a reason you were recruited to your current position; perhaps it is your management skills or selling ability. No matter what is the case, make an effort to ramp up the skills that make you good at what you do. You can take courses, attend seminars, or pursue a professional qualification to advance your existing talents.

Volunteer more often
Stepping up in your job really does set you apart from the pack. If you have shied away from volunteering in the past, make the coming year one in which you offer to take on more responsibility. It’s a great way to expand your horizons and send management the message that you are not afraid to offer to help and try new things.

Develop a skill that no one else at your company has
Why not make yourself a key player within your company? This will set the stage for a promotion – or at least give you job security. You may not be the only person at your company who is a good merchandiser or strong negotiator. However, if you work on developing a skill that no one else at your company seems to have, you will make yourself indispensable.

Get more feedback
Feedback can be tough; you don’t only get to hear the positive, but obviously also the negative. Nevertheless, it is hard to assess your own performance when you are deep in deadlines and tasks. If you want to take your career to an exciting new level in the coming year, you need to make a point of pursuing ongoing feedback from both your manager and peers. Figure out where you are excelling and where there is clear room for improvement. The more insight you get from those around you, the better positioned you will be to take action.

Take criticism graciously
While on the note of feedback, it is also not easy to be on the receiving end of criticism, even if it is constructive and helpful. Accepting that criticism courteously is a good way to set yourself apart from colleagues who are known to get defensive or ignore the feedback. Most of us are not perfect employees, but if you learn from your shortcomings and improve upon them tremendously, you’ll get close.

Work on your soft skills
Boosting your job-specific skills is important, but don’t forget about those general skills that apply to any given role, such as time management and organistion. The more you improve your soft skills, the more valuable an employee you will be, so think about the areas you are lacking in and try to do better.

Be a team player
Don’t underestimate the importance of being a strong team player. If you jump in when your colleagues need help or agree to collaborate on a project you would rather be running solo, you will show your manager that you’re agreeable and adaptable. These are qualities that could land you a step up the ladder.

Embrace risks
If you don’t take some risks, you’ll miss out on key opportunities to wow your boss and add real value to your company. Don’t stay quiet when a great idea comes to mind, and don’t hesitate to dive into a new project or initiative you feel will be a game-changer. Even if you don’t end up succeeding, there is a good chance your company will acknowledge your effort and courage.

Network

The people you know can be just as helpful, if not more so, than the things you know, when it comes to furthering your career. That is why it is always a good idea to expand your network. You can do so by attending conferences and industry events or asking your existing contacts for introductions. But don’t just network outside your company; get to know people from different departments and teams internally as well.

And…Don’t forget the mistakes of the past
Maybe you messed up a major project last year or tanked in a presentation you worked hard on. Rather than carry the burden of those mistakes with you into the new year, take some time to assess what went wrong and map out a plan to avoid a repeat during your next opportunity. Learning from previous mistakes without letting them hold you back not only shows tremendous growth, but courage as well.

Grocery Retail

Shoppers spend €65m across the border as Christmas spending begins

With Brexit continuing to dominate the news and the impact of a hard border still unclear, the latest grocery market share figures from Kantar Worldpanel show the value of cross-border shopping is at its highest level for five years. €64.5 million was spent shoppers from the Republic of Ireland in the 12 months ending in November 2018.

Over the past year just over one in eight households from the Republic of Ireland made at least one trip north of the border to do a grocery shop. That equates to more than 207,000 shoppers” says Douglas Faughnan, consumer insight director at Kantar Worldpanel.

“While these excursions account for a relatively small percentage of each family’s supermarket visits – on average, eight out of 270 annual trips – they spend substantially more shopping when they cross the border. Shoppers from the Republic spent €38.50 on an average shop in Northern Ireland while the average spend back home is €23.70. This is likely to be because they want to make the extra effort worthwhile.”

One of the biggest attractions for shoppers looking for a cross-border bargain is alcohol. Douglas Faughnan explains: “Of the €65 million spent by Republic of Ireland shoppers in Northern Ireland over the past year, a quarter went on alcohol, adding up to just over €16 million. No other food or drink category comes close, with dairy products accounting for the next largest share of cross-border spend, at 5.9%.”

The strength of the euro against sterling over the past two years has made cross-border shopping even more appealing, but there have been benefits for those spending in the Republic as well. Douglas Faughnan explains: “The cost of importing products to Ireland from Britain has fallen while goods made in Ireland with British ingredients have typically been cheaper to produce. This has allowed retailers to pass savings on to their customers – vital in such a competitive market – and as a result, grocery prices in Ireland have for the most part been falling since March 2017.”

“However, for only the second time in 21 months, grocery prices have increased, suggesting the prolonged period of grocery price deflation may be coming to an end.”

Halloween provided €30m boo-st

The four week run up to Halloween generated an uplift of almost €30 million for supermarkets. Supplies for parties and trick or treating were in high demand with confectionery sales up 4% compared with the same period last year. 17% of Irish households bought a pumpkin this Halloween, spending a collective €1.5 million on the seasonal vegetable.

Faughnan says: “With Halloween wrapped up and the arrival of the much-anticipated Christmas TV adverts this week, Irish shoppers are already getting excited for the festive season. In fact, more than 50,000 people had already bought a Christmas pudding by the 4th November.

ecommerce

€1.25m E-commerce fund for retailers open for applications

A new scheme meant to help Irish SMEs and retailers grow their e-commerce capabilities has opened for applications. The scheme, which is run by Enterprise Ireland, will allocate €1.25 million in funding to facilitate the acceleration of online retailer’s digital and e-commerce capabilities.

The scheme will see grants of between €10,000 and €25,000 awarded on a match fund basis with the specific purpose of supporting retailers to enhancing their online sales capabilities, ensuring they are better equipped to deal with increasing competition from overseas and help scale their businesses in international markets.

“Enterprise Ireland is committed to supporting Irish companies to realise their global ambition by providing the mentoring and financial support necessary to scale in international markets,” said Stephen Hughes, head of consumer, Enterprise Ireland.

“Ireland’s retail sector is a primary contributor to our economy, both nationally and at a regional level but it is under significant pressure, particularly from international competitors with the digital means to extend their reach to Irish consumers. By delivering the Online Retail Scheme, we intend to support Irish retailers to innovate and through innovation, to increase their competitiveness and enhance their online presence.”

“While no single intervention will solve the challenge posed by the emergence of digital commerce in recent years to traditional bricks and mortar retailers, today’s announcement marks a significant step forward by Government in firstly acknowledging the challenge faced by the Irish retail sector and secondly by beginning to put in place supports for Ireland’s largest private sector employer,” said Thomas Burke, director at Retail Ireland, the IBEC group which represents the retail industry.

The Online Retail Scheme is open to applications from retail SMEs with 20-249 employees across the island of Ireland, and who have a retail outlet. Closing date for applications is 5 December 2018.

Further information on the fund and details on how to apply are available at www.enterprise-ireland.com/retail.

 

online sales

Grants to be given to retailers to grow online sales

A pilot scheme worth €625,000 has been launched to help Irish retailers grow their e-commerce abilities and grow their online sales.

The scheme, launched by the government and set to be run by Enterprise Ireland aims to help Irish retailers export more goods through their only shops. It is hoped the scheme will provide grants to at least 25 small- and medium-sized enterprises (SMEs) in the retail sector to help improve their online capabilities and compete better internationally. The grants will be in the range of €10,000-€25,000 and at least half of the total number of grants awarded will be reserved for retail SMEs with their headquarters outside Dublin.

The grants can be used for research, consultation, implementation and training costs and will be made on a matching funds basis meaning a grant of €25,000 will only be awarded if the company is also investing €25,000 in its online trading strategy.

The scheme was announced at a meeting of the Retail Consultation Forum, a grouping of retail industry and public sector bodies chaired by Minister for Business, Enterprise and Innovation Heather Humphreys.

“Many retailers face increasing international competition on their doorstep and need to enhance their competitiveness,” the Minister said.

To apply

To apply, the retail companies must be Irish-owned with the potential to create jobs, generate sales growth and export. They must also have an existing online presence and employ at least 20 people in the Republic.

Enterprise Ireland chief executive Julie Sinnamon said the organisation anticipated “a good response” to the pilot scheme from eligible retailers. “There is a strong need for Irish retailers to innovate through digitalisation,” she said.

Lorraine Higgins, chief executive of industry body Retail Excellence Ireland, welcomed the scheme.

“This is a hugely welcome development and a sea change in policy as the export potential of Irish retailers is now being recognised. Having an online sales channel is critical given the boundaryless nature of the industry and this pilot will certainly enhance the sales capacity of the successful applicants.”

She said the organisation looked forward to seeing the scheme expanded in the longer term.

doughnut

Doughnuts cause traffic jams in Blanchardstown centre

Shoppers keen to be among the first to experience US retail chain Krispy Kreme’s doughnut drive- thru experienced traffic gridlock and long delays at the weekend.

Traffic jams around the Blanchardstown Centre on Sunday were said to be “like Christmas” and were said to be caused by queues for Krispy Kreme’s doughnut drive-thru, a key feature of their first Irish retail outlet, which opened in the shopping centre last week.

AA Roadwatch reported traffic was heavy at the N3 exit from the M50, but was severely congested on the Snugborough Road and the N3 approach to the Blanchardstown Centre, as well as other roads in the centre vicinity.

AA Roadwatch’s Arwen Foley said “it was exceptionally busy around 4pm on Sunday. It seemed to come out of the blue.” Ms Foley said the AA could not say definitively what caused the jam but it appeared to be based around the shopping centre.

‘Like Christmas’

Swords-based chauffeur Ross McNally speaking to Dublin Live said he was sitting in traffic near the centre for 40 minutes on Sunday afternoon. “It was madness. It was like Christmas,” he said.

A spokeswoman for Krispy Kreme said the chain was very excited by the reception the new business had received and “more than 300 eager doughnut fans” had queued for the store opening at 7am on Wednesday last.

Pat Fitzgerald, Blanchardstown Centre operations manager, said the traffic was generated by interest in the new retail store. He said the level of interest was a “fantastic response” for the new outlet.

Supermarket sales

Sun, sports and Love Island boost supermarket sales

All major Irish supermarkets experience growth for the sixth period in a row according to the latest figures from Kantar Worldpanel.

The grocery market continues to be intensely competitive with just 1.5 percentage points separating the top three retailers. Tesco is the fastest growing retailer, a title it holds for the seventh consecutive period, with sales up 4.8% compared to this time last year. Tesco is the only one of the three major retailers to witness a further decline in the average price paid per item, but this has been counteracted by shoppers spending more. Customers spent an average of an extra €21 during the 12 weeks ending 12 August, through both visiting the supermarket more often and buying more items each time.

SuperValu continues to perform strongly with sales up by 2.4% and a market share of 22%, thanks in part to owner Musgraves prominent SuperValu of the GAA All-Ireland Hurling and Football Championships. The brand also performed well outside of its Munster stronghold seeing sales in Dublin up by 3.6% and the rest of Leinster growing by 6.2%.

Dunnes Stores’ saw overall growth of 1.9% during the period, thanks in part to the retailer’s ‘Mix and Match’ promotion on their barbeque meat range which was advertised in the lead up to the August Bank Holiday and boosted sales of chilled burgers and grills by a third.

The discounters also saw good growth with seeing sales growth of 2.9%. Aldi were also the only retailer to see a notable increase in shoppers, welcoming an extra 40,000 customer during the 12 weeks. Lidl achieved sales growth of 1.9% to hold market share at 11.9%.

Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “Though the retailers continue to jostle for market share, the grocers have all benefited from the spike in consumer spending as shoppers’ splash out more during the warm weather.

“It’s been a summer of indulgence for customers. Alcohol is continuing to boom – overall sales of beer, wine and cider are up 10%. Ice cream is also up by a third compared to this time last year – equivalent to an extra €10 million – and soft drinks sales have jumped by 13%. The August bank holiday provided the retailers with another opportunity to cash in, with targeted advertisements and promotional activity directing customers towards specific categories such as fresh meat, fruit and vegetables and branded treats.”

Sporting events like the football World Cup and pop culture TV favourites such as Love Island have also had an impact on what shoppers are choosing to buy. Douglas Faughnan explains: “Men’s skincare products and shaving soaps grew at double the rate of the overall grocery market, while sales of razor blades rocketed by 15% as Love Island enthusiasts were potentially inspired by the contestants’ hairless look. Time spent in front of the TV meant shoppers spent less time on home cooking, to the benefit of frozen and chilled ready meals sales, which jumped by 16% and 6% respectively.”

Pope's Visit 2018

Pope’s visit ‘a disaster’ for Dublin retailers and restaurants

Dublin retailers and restaurateurs saw custom drop by up to 50% over the weekend of Pope Francis’ visit in what many are calling a ‘missed opportunity’. The weekend saw widespread traffic restrictions implemented across Dublin to accommodate the papal visit, with more than 50 road closures. Business groups representing both industries are blaming poor communication around the traffic restrictions for the dramatic fall in sales.

Retail Excellence chief executive Lorraine Higgins said: “There was a 35-40 per cent decline in sales as a consequence and when sales are lost to that extent they can never be made back up.” Ms Higgins said the closures could have been manageable with better information and there was a lack of regard for businesses in the planning of the event.

“Businesses suffered as a consequence of a lack of communication around the papal visit. The understanding among the general public was that Dublin city centre was closed for business,” she said. “ “While there were restrictions on private cars, public transport was still running and it is a great pity that message didn’t get through….I can appreciate the efforts the various authorities have to go through, but the fact of the matter is the Pope wasn’t going through the city centre until some time after 4pm on Saturday, so retailers could have had almost a full day’s trading.”

Restaurants Association of Ireland chief executive Adrian Cummins said the visit was a missed opportunity to highlight what Dublin city centre had to offer. “With so many international media in Ireland this could have been a great showcase for the city, but instead it was a monumental disaster for businesses with people seeing losses of 30 to 50% depending on their location.

” Business organisations had attended a meeting at the start of August with representatives of the Garda, the National Transport Authority (NTA) and the World Meeting of Families organisers, but Mr Cummins said no further information came until the information packs were sent out to businesses and residents last Thursday. By that stage it was too late.” There was no excuse for the lack of communication, Mr Cummins said. “It’s not as if the Pope announced at the beginning of August that he was coming in three weeks’ time, the logistics surrounding this and the communications and liaison with businesses, that should all have been squared off three months ago.”

Dublin Chamber of Commerce spokesman Graeme McQueen said it had been a “tough weekend” for businesses. “This should have been a bumper weekend for retailers with kids going back to school, but it will have been even harder for the non-retail sector – cafes and restaurants – because the loss of business over those two days can’t be recovered.” The level of traffic restriction was “a little bit over the top” but the lack of information made the situation worse.

“Businesses were a bit of an afterthought, and the lack of information for customers meant they either left Dublin, or stayed put in their houses. This could have been a real festival event, and hopefully lessons will be learned for future events.”