Grocery Retail

Shoppers spend €65m across the border as Christmas spending begins

With Brexit continuing to dominate the news and the impact of a hard border still unclear, the latest grocery market share figures from Kantar Worldpanel show the value of cross-border shopping is at its highest level for five years. €64.5 million was spent shoppers from the Republic of Ireland in the 12 months ending in November 2018.

Over the past year just over one in eight households from the Republic of Ireland made at least one trip north of the border to do a grocery shop. That equates to more than 207,000 shoppers” says Douglas Faughnan, consumer insight director at Kantar Worldpanel.

“While these excursions account for a relatively small percentage of each family’s supermarket visits – on average, eight out of 270 annual trips – they spend substantially more shopping when they cross the border. Shoppers from the Republic spent €38.50 on an average shop in Northern Ireland while the average spend back home is €23.70. This is likely to be because they want to make the extra effort worthwhile.”

One of the biggest attractions for shoppers looking for a cross-border bargain is alcohol. Douglas Faughnan explains: “Of the €65 million spent by Republic of Ireland shoppers in Northern Ireland over the past year, a quarter went on alcohol, adding up to just over €16 million. No other food or drink category comes close, with dairy products accounting for the next largest share of cross-border spend, at 5.9%.”

The strength of the euro against sterling over the past two years has made cross-border shopping even more appealing, but there have been benefits for those spending in the Republic as well. Douglas Faughnan explains: “The cost of importing products to Ireland from Britain has fallen while goods made in Ireland with British ingredients have typically been cheaper to produce. This has allowed retailers to pass savings on to their customers – vital in such a competitive market – and as a result, grocery prices in Ireland have for the most part been falling since March 2017.”

“However, for only the second time in 21 months, grocery prices have increased, suggesting the prolonged period of grocery price deflation may be coming to an end.”

Halloween provided €30m boo-st

The four week run up to Halloween generated an uplift of almost €30 million for supermarkets. Supplies for parties and trick or treating were in high demand with confectionery sales up 4% compared with the same period last year. 17% of Irish households bought a pumpkin this Halloween, spending a collective €1.5 million on the seasonal vegetable.

Faughnan says: “With Halloween wrapped up and the arrival of the much-anticipated Christmas TV adverts this week, Irish shoppers are already getting excited for the festive season. In fact, more than 50,000 people had already bought a Christmas pudding by the 4th November.

Supermarket sales

Sun, sports and Love Island boost supermarket sales

All major Irish supermarkets experience growth for the sixth period in a row according to the latest figures from Kantar Worldpanel.

The grocery market continues to be intensely competitive with just 1.5 percentage points separating the top three retailers. Tesco is the fastest growing retailer, a title it holds for the seventh consecutive period, with sales up 4.8% compared to this time last year. Tesco is the only one of the three major retailers to witness a further decline in the average price paid per item, but this has been counteracted by shoppers spending more. Customers spent an average of an extra €21 during the 12 weeks ending 12 August, through both visiting the supermarket more often and buying more items each time.

SuperValu continues to perform strongly with sales up by 2.4% and a market share of 22%, thanks in part to owner Musgraves prominent SuperValu of the GAA All-Ireland Hurling and Football Championships. The brand also performed well outside of its Munster stronghold seeing sales in Dublin up by 3.6% and the rest of Leinster growing by 6.2%.

Dunnes Stores’ saw overall growth of 1.9% during the period, thanks in part to the retailer’s ‘Mix and Match’ promotion on their barbeque meat range which was advertised in the lead up to the August Bank Holiday and boosted sales of chilled burgers and grills by a third.

The discounters also saw good growth with seeing sales growth of 2.9%. Aldi were also the only retailer to see a notable increase in shoppers, welcoming an extra 40,000 customer during the 12 weeks. Lidl achieved sales growth of 1.9% to hold market share at 11.9%.

Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “Though the retailers continue to jostle for market share, the grocers have all benefited from the spike in consumer spending as shoppers’ splash out more during the warm weather.

“It’s been a summer of indulgence for customers. Alcohol is continuing to boom – overall sales of beer, wine and cider are up 10%. Ice cream is also up by a third compared to this time last year – equivalent to an extra €10 million – and soft drinks sales have jumped by 13%. The August bank holiday provided the retailers with another opportunity to cash in, with targeted advertisements and promotional activity directing customers towards specific categories such as fresh meat, fruit and vegetables and branded treats.”

Sporting events like the football World Cup and pop culture TV favourites such as Love Island have also had an impact on what shoppers are choosing to buy. Douglas Faughnan explains: “Men’s skincare products and shaving soaps grew at double the rate of the overall grocery market, while sales of razor blades rocketed by 15% as Love Island enthusiasts were potentially inspired by the contestants’ hairless look. Time spent in front of the TV meant shoppers spent less time on home cooking, to the benefit of frozen and chilled ready meals sales, which jumped by 16% and 6% respectively.”

Grocery Management Awards 2018- The Shortlist

The Shortlist for ShelfLife Grocery Management Awards 2018 has been revealed! Now in its 13th year, the Shelflife Grocery Management Awards honour the best and the brightest of Ireland’s grocery retail talent. This year’s entrants were of an incredibly high standard and the judging panel was blown away by their commitment to store standards and product and above all, their commitment to both their customers and their team. The winners of the 2018 awards will be announced on Wednesday 23 May in the Citwest Hotel, Dublin 24.See below for the full list of nominees.

Congratulations to all those who have made it this far in the process and best of luck on 23 May!

 

Cash & Carry

Patrick Farrell, Coxs Cash & Carry, Stonehouse, Thurles, Tipperary

Garry O’Callaghan, Value Centre, Lower Carey’s Road Limerick City

Fintan Smyth, Value Centre, Dundalk, Co. Louth.

HR Manager

Eilisheen Donohoe, Donohoes Supervalu, Realta Shopping Centre, Co. Cavan

Ezolda Chambers, Caulfield’s SuperValu, Loughboy Shopping Centre, Kilkenny

Adriana Pacurariu, Griffin Londis, 49 Grafton Street, Dublin 2

Customer Service Manager

Joyce Kinsela, Pettitt’s SuperValu Arklow, Co Wicklow

Laura Butler, Supervalu Lucan, Newcastle, Lucan, Co. Dublin

Ray O’ Callaghan, Marks & Spencer, 6-8 Merchant Quay Patrick Street, Co. Cork

Liz Moriarity , Centra , Urlingford, Co Kilkenny

Anne Morris, O’Gorman’s Supervalu Kingscourt, Co Cavan

Caitriona O’ Brien, Supervalu Blackrock, Co. Dublin

Ciara Nolan, Quinns Centra, Meakstown, Dublin 11

C-Store Delicatessen/ Food to Go Manager

Crystal Reid, Quinns Centra, Road Meakstown, Dublin 11

Cristina Topan,Griffin Londis, Sandyford (Chopped), Blackthorn Road, Dublin 18

Jayson Plazo, Griffin Londis, 49 Grafton St, Dublin 2

Vanessa Monte, Griffin Londis, 14/15 Lower O’Connell Street, Dublin 1

Zlata Vacova , Herlihys Centra, Grand Parade, Cork City

Gary McSweeney, Herlihys Centra, Main street, Mallow, Co Cork

Eileen Hanrahan, Centra Urlingford, Main Street , Kilkenny

Christine Sullivan, Candys Gala, Carnew , Co. Wicklow

Sarah Flynn, McDermotts Auto Stop, Gala, Patrickswell, Co. Limerick

Supermarket Delicatessen/ Food to Go Manager

Annette Emery Donohoe SuperValu, Ballyconnell, Co. Cavan

David Neville, SuperValu Knocklyon, Dublin 16

Fyona Hughes, Caulfields SuperValu, Merchants Quay, Cork City

Michal Kaczor, SuperValu Walkinstown, Walkinstown, Dublin 12

Irene Clarke, O’ Gormans Supervalu Kingscourt, Co.Cavan

Tomas Burkiewicz, Talbot Street , SuperValu, 27/31, Talbot Street , Dublin 1

Weronika Rudnicka , Centra Sillogue Road, Ballymun Dublin 11

Sharon Wilcox, Harte’s Spar, Clonakilty, Cork

Mayara Malavazzi, Griffin Londis College Green , Dublin 2

Denise Cummins, Herlihy’s Centra, Patricks Street, Fermoy, Cork

In-Store Bakery Manager

Gwen Culbert, Mulrooneys Gala, Roscrea, Co Tipperary

Madhvee Gooljar, Griffin Londis, Westmoreland Street, Dublin 2

Gary Swanton, SuperValu Ballinteer MOPI, Ballinteer, Dublin 14

Aoife Giles, Spar Clonakilty, Clonakilty, Co Cork

Gillian O’Brien, O’Gormans SuperValu, Kingscourt, Co. Cavan

Elaine Porter, Canny & Doherty SuperValu, Carndonagh, Co.Donegal

Jamie Farell, Farrells Costcutter, Co Westmeath

Fruit & Veg Manager

Geraldine Farrell, Pettitts SuperValu, Enniscorthy, Wexford

Niall Cassidy, Donohoes SuperValu Ballyconnell, Cavan

Aine Mc Govern, Donohoes Ballinamore SuperValu, Main Street, Ballinamore, Leitrim

Paul Cullen, SuperValu Ballinteer, MOPI Ballinteer Avenue, Dublin 16

Jack Harnett, SuperValu Lucan, MOPI , Co. Dublin

Bart Mendyk, SuperValu Donabate, Co. Dublin

Margaret Kelly, O’Gorman’s SuperValu Kingscourt, Co Cavan

Off-Licence Manager

Paul Coleman, Griffin Londis KCR, Terenure, Dublin 6

Peter Hamilton, Pettitts SuperValu, Saint Aidans Shopping Centre, Co. Wexford

Ben Murphy, Pettitt’s SuperValu, Arklow, Co Wicklow

KillianClarke, Supervalu Blackrock, Co. Dublin

Margo Lynch, O’ Gormans SuperValu, Kingscourt, Co Cavan

Robert Mooney, Supervalu Sutton Cross, Baldoyle, Dublin 13

Protein/Provisions Manager

Kevin Caldwell, SuperValu Donabate, Dublin

David Hanlon, SuperValu, Northside Shopping Centre, Dublin 15

Lewis Mitchell, Caulfield’s Of Malahide SuperValu, Malahide, Co. Dublin

Noel Lynam, Twohig SuperValu, Kanturk, Cork

Ciaran King, Caulfields Supervalu, Loughboy Shopping Centre, Co. Kilkenny

Jason Mcdonagh, Supervalu Lucan, MOPI, Lucan, Dublin 22

Kieran Fitzsimons, O’Gormans Supervalu, Kingscourt, Co. Cavan

The Largest Format Store

Mateusz Klis, Tesco Portlaoise, Laois Shopping Centre, Co. Laois

Ian Lynam, Supervalu Lucan, Co. Dublin

Paddy O’connor, Supervalu, Ballinteer, Dublin 16

Ger Joyce, Supervalu Blanchardstown, Dublin 15

Gary Redmond, Tesco Swords, Holywell , Swords, Co. Dublin

Eileen Armstrong, Blackrock Frascati Shopping Centre, Co. Dublin

Derek Geasley, Iceland Galway , Doughsika Road, Galway

The Second Largest Format Supermarket

David Harper, Iceland Tallaght, New Bancroft, Dublin 24

David Murphy, Tesco Park Pointe, Glenageary Road Upper, Co. Dublin

Gerard Healy, Twohigs SuperValu, Kanturk, Co.Cork

Sinead Maguire, Donohoes Ballyconnell SuperValu, Ballyconnell, Co.Cavan

Simon Farrell, Talbot Street, SuperValu , Dublin 1

Michael Mc Govern, Donohoes Ballinamore SuperValu, Co.Leitrim

Gemma Dillon, O Gorman’s SuperValu, Kingscourt, Co Cavan

The Third Largest Format Supermarket

Sean Mcbrearty, Hegartys Centra, Willowbrook Shopping Centre, Sligo

Hugh Brophy, Caulfield’s Of Malahide, SuperValu, Co. Dublin

Brendan Fitzgerald, Tesco Shannon Banks, Ardnacrusha Road, Co Limerick

Simon Champ, Herlihy’s Centra, Patrick Street Fermoy , Cork

Anthon Russell, Iceland Tralee, The Horan Centre, Tralee, Co. Kerry

Marcin Rokosz, Brosnans Centra Schull , Cork

Fiona Reilly, Donohoes Centra, Erne Hill Shopping Centre, Cavan

James Conway , O’sullivan’s Centra Innishannon, Cork

Large Forecourt

Kevin Forde, Daybreak Dungarvan, Daybreak / Topaz, Dungarvan, Waterford

Denise Mchugh, Delaney’s The Trading Post,Mace, Headford, Co Galway

Brian Joyce, Galway Plaza, Spar, Athenry, Galway

Aiden Hennigan, Caseys Londis Castlebar, Co. Mayo

Yvonne Duffy, Maxol/Mace Newport Road, Westport Co. Mayo

Lisa Kenny, Daybreak Drumgoold, Enniscorthy, Wexford

Agnis Punculs, Maxol/Aramark/ Mace, Ballycoolin Industrial Estate, Dublin 15

Small Forecourt

Patrick Hanlon, Hanlon’s Gala Service Station, Co Longford

Mandy Mcguire, Gala Oakpark, Oakpark Road, Co. Kerry

Michael Kelly, Candys Gala/ Top Oil , Carnew, Co. Wicklow

Martina Webb, Griffin Londis KCR, Terenure Road, Dublin 6w

Lorraine Reape, Delaney’s Castlebar Mace, Moneenbradagh, Castlebar, Co Mayo

James Dobbs, Cullen’s Gala Service Station, Enniscorthy, Co.Wexford

Matthew Monaghan, Xl , Salthill, Co. Galway

Jerry Brady Kings Gala Ashbourne Co Meath

Large C store

Luke Flood, Centra Herlihy’s Centra Bishopstown, Cork

Mohammad Hossain, Griffin Londis, St. James’s Hospital, Dublin 8

Krish Martin, Griffin Londis, Sandyford, Carmenhall Road, Sandyford, D18

Jason Moore, Centra Shankill, Rathsallaght, Co. Dublin

Thomas Cashin, Noone’s Centra ,Annacotty, Co. Limerick.

Greg Kuderski, Herlihy’s Centra Millstreet, Millstreet, Cork

Edwina Donnellan, Donnellans Centra /Texaco, Ennis, Co. Clare

Akter Hossain, Griffin Londis, Westmoreland Street, Dublin 2

Medium C-Store

Sandra Nicholson, Gala Louisburgh, Louisburgh, Co Mayo

Declan Glackin, Canny & Doherty Supervalu, Carndonagh, Co. Donegal

Sarah Mcnab, Quinns Centra, Sillogue Road, Ballymun, Dublin 11

Graham Donnelly, Andbro Dundalk, Co. Louth

Brian Torley, Londis Maynooth Students Union, Maynooth Universit, Co. Kildare

Brendan Bernes, Spar Riverside Mulhuddart,, Dublin 15

Dean Hand, Hand’s Daybreak Clerihan, Co. Tipperary

Richard Quinn, Quinns Centra, Road Meakstown , Dublin 11

Small C-Store

Nick Ye, Griffin Londis, Beacon Court, Sandyford, Dublin 18

Daniel Gherca, Griffin Londis Colemans, 8/9 Westmoreland Street, Dublin 2

Imran Ishfaq, Griffin’s Londis, 14/15 Lower O’ Connell Street, Dublin 2

Stephanie O’ Keeffe, Herlihy’s Centra, 53-54, Oliver Plunkett Street, Cork

Ian Leahy, Herlihys Centra, Mchugh House, Grand Parade, Cork

Shane Kelly, Gala Camden Quay, Cork City

Niamh O’Grady, Filans Centra, 25 Castle St , Co Sligo

Philip Doran, Griffin Londis College Green, Unit 5, College Green, Dublin 2

Abdullah Saghir , Griffin Londis, 49 Grafton Street, Dublin 2

The Best Team Performance

Mulrooneys Gala, Roscrea, Co Tipperary

Filans Centra,Castle Street, Co Sligo

Harte’s Spar, Clonakilty Co Cork

SuperValu, Castletroy Shopping Centre, Co. Limerick

Omni Simply Food, Marks and Spencer, Santry, Co Dublin

SuperValu, Ballinteer Shopping Centre, Dublin

SuperValu, Lucan Shopping Centra, Dublin

Twohigs SuperValu, Kanturk, Co. Cork

The Griffin Retail Group

Brand Sales & Merchandising Team of the Year

C&C Gleeson

LR Suntory

Ampersand

Diageo

Mondelez

Heineken Ireland

Coca Cola

JTI

Solv-X

John Player

Brand Marketing Team of the Year

Coca-Cola

Essity Ireland Ltd

Bord na Mona

Heineken Ireland

Mondelez

Diageo

Unilever

Fulfil

Mars

Largo Foods

Best Field Marketing Team of the Year

PepsiCo (Walkers)

Largo Foods

Nestle

LR Suntory

Diageo

Heineken

Aryzta

Coca Cola

Britvic

Valeo Foods

 

Grocery Salary Survey 2016

Excel Recruitment have been recruiting for the Irish Grocery Market for over 15 years. Our Grocery Team is comprised of former Grocery Managers who know the industry inside out. This guide was is designed to give our clients and candidates a guide as to the current market prices for the various roles within the Irish Grocery market.

If you would like to discuss any of our findings , need advice on your manpower, planning, or assistance with your recruitment needs please feel free to contact our Grocery team here.

Our past Retail Salary Survey covering aspects of Grocery, as well as Non-Food, Fashion and FMCG is available here. All Grocery Jobs with Excel Recruitment are available here.

2016 Grocery Salary Survey

SuperValu back on top in the supermarket wars.

Figures released by Kantar Worldwide show that SuperValu have capitalised on strides made throughout the year and have cemented themselves as top in the supermarket wars. In the week ending December 6th it shows the Irish Grocery retailer has a 24.7% stake of overall market share and experienced sales growth of 3.7% in the 12 weeks previous to December 6th.

Discount German retailer Lidl have experienced the highest level of sales growth in the same 12 week period, registering double digit sales of 10.6% with equates to 37,000 extra shoppers in store. Dunnes Stores have also continued to show considerable growth with an overall market share of 23.8%.

Kantar Figures

Image via TheJournal.ie

Managing Director of SuperValu, Martin Kelleher said ‘’ We are able to differentiate ourselves from the competition with unique selling points like having butchers in every store to provide expert advice, providing locally produced Food Academy products and an unrivalled level of customer service.’’

Lidl to introduce living wage of €11.50 an hour

Discount grocery retailer Lidl have become the first big employer to commit to a ‘living wage’ for all staff. Lidl operate 143 stores across the country and the introduction will benefit 20% of their entire Irish workforce. 700 staff currently earn below this rate, with the remaining 80% earning above this per hour.

The measure will be introduced from November 1st and is a 30% increase of the Irish minimum wage that is currently set at €8.65. A similar commitment will be introduced for Lidl Northern Ireland staff that will be calculated using the sterling benchmark.

Lidl already pay above average for all of its staff, with entry level wage starting at €10.50 an hour, generally paid to store assistants and warehouse operatives. The new living wage will also rise to €13 per hour incrementally within two years.

Lidl Ireland did not announce the overall cost to the company of introducing a living wage to all staff. However, a similar move that was announced across Britain last month was approximated to cost £9 million.

The Living Wage is an independently assessed and measured rate of income considered necessary to have a socially acceptable standard of living. It is defined as the minimum pay workers need to meet their needs for housing, utilises, transport, healthcare, clothing and food.

Source: http://www.irishtimes.com/business/retail-and-services/lidl-to-pay-irish-staff-living-wage-of-11-50-an-hour-1.2383702

Ballymaguire Food to create 100 new full time jobs

Ballymaguire Foods will create 100 new full time permanent jobs in Lusk, North Dublin. The largest Frozen Ready Meal provider in the country will also create 100 temporary jobs during the construction phase. The state of the art 70,000 sq. ft plant will bring an additional €4 million to the local economy.

Ballymaguire currently employ 150 staff and are the largest producer of chilled ready meals in Ireland. The will be recruiting sales and marketing professionals, food scientists and technicians, research and development, chefs and general operatives over the forthcoming months. The company was founded in 2008 and clients include Tesco, Lidl, SuperValu and Centra.

Ballymaguire, which is fully Irish owned have approx. 80 different offerings. Director Managing Ed Spelman said: Our production capability will now grow to over 500,000 meals per week and this will mainly be used to fuel the opportunities we see in the UK and add to our existing business there. We managed to buck the trend during the recession, as we used it to find new opportunities and successfully grow.

Most popular supermarkets for weekly shops revealed

Figures have been released showing where Irish consumers are likely to do their main weekly grocery shop. The continued trajectory of discount rival retailers like Lidl and Aldi, have intensified the market over the last number of years. Tesco, have come out on top with 33% of all consumers choosing to do their main weekly shop there.

Tesco have had a rough time of late with a sales trough, but in figures carried out by Checkout Magazine and Ignite Research it points them as the most popular supermarket for big spends. Tesco was also the most popular supermarket choice by females. The greatest disparity of genders was Dunnes Stores, with 19% of who were male and 11% of female.

Value for money was frequently cited as the most popular reason for shoppers in Lidl and Aldi. 86% of Aldi shoppers and 81% of Lidl shoppers believed that their respective supermarkets were the cheapest. The German discount rivals have seen the biggest rise in consumers switching.

Source: http://businessetc.thejournal.ie/tesco-shopping-ireland-news-money-2213681-Jul2015/