Tag: Coca Cola

The Top 10 Worldwide brands revealed

Posted on | by Aisling Rafferty

Unsurprisingly, Apple have retained their number one positioning as the world’s most valuable brand. Brand management firm Interbrand, carried out the analysis to ascertain the best global brands and their respected value.

Technology brands made up a considerable chunk of the 100 listings. Facebook was the biggest mover improving the brand value by 54% but residing outside of the top 10, in 23rd place.

The ranking merits brands based on an amalgamation of financial performance, customer influence and their propensity to deliver a premium price and secure profit.

The Top 10 List.

  1. Amazon
  • Brand value: $37.9 billion (€33.9bn)
  • Percentage change from last year: +29%
  • Last year’s rank: 15
  1. McDonalds
  • Brand value: $39.8 billion (€35.6bn)
  • Percentage change from last year: -6%
  • Last year’s rank: 9
  1. GE
  • Brand value: $42.3 billion (€37.8bn)
  • Percentage change from last year: -7%
  • Last year’s rank: 6
  1. Samsung
  • Brand value: $45.3 billion (€40.52bn)
  • Percentage change from last year: 0%
  • Last year’s rank: 7
  1. Toyota
  • Brand value: $49 billion (€43.83bn)
  • Percentage change from last year: +16%
  • Last year’s rank: 8
  1. IBM
  • Brand value: $65.1 billion (€58.23bn)
  • Percentage change from last year: -10%
  • Last year’s rank: 4
  1. Microsoft
  • Brand value: $67.7 billion (€60.55bn)
  • Percentage change from last year: +11%
  • Last year’s rank: 5
  1. Coca Cola
  • Brand value: $78.4 billion (€70.12bn)
  • Percentage change from last year: -4%
  • Last year’s rank: 3
  1. Google
  • Brand value: $120.3 billion (€107.6bn)
  • Percentage change from last year: +12%
  • Last year’s rank: 2
  1. Apple
  • Brand value: $170.3 billion (€152.32bn)
  • Percentage change from last year: +43%
  • Last year’s rank: 1

Article Source.

Ireland’s Top 100 brands revealed

Posted on | by Aisling Rafferty

Produced by Checkout magazine and in association with Nielson, the Checkout Top 100 Brands is an accumulative account of the top brands purchased by Irish consumers. What is encouraging is that three of the top five brands are Irish products and illustrating brand loyalty amongst Irish consumers.

Furthermore, a number of Irish brands have made considerable movement. The likes of Jacobs, Club Soft Drinks, Irish Pride, Pat the Baker, Miwadi and Dairygold have all achieved their highest positions to date.

The collection of the top 100 brands in Ireland is based on branded value sales collected across the Irish grocery sector and thus making it the most accurate reflection of the biggest selling brands across Ireland. Sales performance is measured across 6,500 brands with over 200 product classes compiled in the report.

The biggest mover this year was Carrolls Meats which rose 41 places and currently sits at 72nd place. A total of 24 brands moved an impressive 5 places or more.

Checkout Top 100 Brands 2015

1 Coca Cola
2 Avonmore Milk
3 Brennans Bread
4 Cadburys Dairy Milk
5 Tayto
6 Lucozade
7 7up
8 Walkers
9 Jaocbs
10 Extra
11 Yoplait
12 Pampers
13 Club
14 Irish Pride
15 Dairygold
16 Muller
17 Goodfellas
18 Danone
19 Nescafe
20 Red Bull

 

Source: http://www.checkout.ie/irelands-biggest-selling-brands-revealed-checkout-top-100-brands/19115