Tag: Avonmore

Ireland’s most popular brands revealed

Posted on | by Aisling Rafferty

 

Avonmore has been revealed as Ireland’s favourite brand. Kantar Worldwide have revealed their annual barometer of consumer brands, which illustrates the most popular brands by Irish consumers. Half of the country’s 50 most popular brands came from traditional local names. The study reported on sales between October 2014 to October 2015 using a metric called ‘consumer reach points’.

Interesting statistics

  • Over 12 months, 75% of Irish households purchased an Avonmore product.
  • Those who did buy Avonmore jobs, did so an average of 27.4 times a year.
  • Avonmore sold 35 million products from supermarkets throughout the course of the year.
  • Four Irish brands are in the top 10.
  • Coca Cola retained first place in worldwide ranking.
  • 25 Irish brands made it into the top 50 brands domestically.

 

Most popular Brands

David Berry, KantarWorldwide Director said that Irish brands “continue to represent a strong contingent in our shopping baskets”.

Ireland’s Top 100 brands revealed

Posted on | by Aisling Rafferty

Produced by Checkout magazine and in association with Nielson, the Checkout Top 100 Brands is an accumulative account of the top brands purchased by Irish consumers. What is encouraging is that three of the top five brands are Irish products and illustrating brand loyalty amongst Irish consumers.

Furthermore, a number of Irish brands have made considerable movement. The likes of Jacobs, Club Soft Drinks, Irish Pride, Pat the Baker, Miwadi and Dairygold have all achieved their highest positions to date.

The collection of the top 100 brands in Ireland is based on branded value sales collected across the Irish grocery sector and thus making it the most accurate reflection of the biggest selling brands across Ireland. Sales performance is measured across 6,500 brands with over 200 product classes compiled in the report.

The biggest mover this year was Carrolls Meats which rose 41 places and currently sits at 72nd place. A total of 24 brands moved an impressive 5 places or more.

Checkout Top 100 Brands 2015

1Coca Cola
2Avonmore Milk
3Brennans Bread
4Cadburys Dairy Milk
5Tayto
6Lucozade
77up
8Walkers
9Jaocbs
10Extra
11Yoplait
12Pampers
13Club
14Irish Pride
15Dairygold
16Muller
17Goodfellas
18Danone
19Nescafe
20Red Bull

 

Source: http://www.checkout.ie/irelands-biggest-selling-brands-revealed-checkout-top-100-brands/19115